I'm Justine — designer, creative, and mother of two. After 20 years designing and manufacturing accessories in Sydney, I was ready for a change — in pace, in purpose, and in what I was creating. I left the city for Queensland's Sunshine Coast, and with that move came a completely different way of living. Open land, coastal air, a small happy chaos of pigs (who've just had piglets), goats, chickens, guinea fowl, a dog and a cat — and a much more intentional approach to everything, including what I was putting on my skin.

A few things were happening at once. I was going through menopause — the brain fog, the broken sleep, the skin that suddenly felt dull and dry — and I was searching for something natural that might genuinely help. At the same time, I was watching my 12-year-old daughter and young nieces develop a worrying relationship with beauty products, applying things loaded with chemicals and hormone disruptors without a second thought. And beyond my own circle, I kept noticing it everywhere — so many people carrying stress, anxiety, and pressure that just seems to keep growing. People of all ages, quietly struggling with their well-being.

I wanted something that could help — gently, naturally. Not a cure, not a claim. Just a beautiful product that might nudge you toward the mood you're after. Something you spray and feel something shift, even slightly. A moment of calm, a lift, a breath. The kind of small, sensory ritual that reminds you to come back to yourself.

I knew I wanted to create a wellness and beauty label that was natural, yes — but also beautifully packaged, a genuine luxury to use and to look at, and kind to the environment. Something that felt considered at every level, from the formula to the glass bottle to the cardboard honeycomb box it arrives in. Something you'd be happy for your daughter to use all day, and proud to have on display in your bathroom, beside your bed, or on your desk.

That's Mindd Beauty. Beauty for your mind. Natural, luxurious, and Australian-made — because what you put on your body, and how it makes you feel, matters.